Industry innovator possesses nearly 30 years of workflow knowhow

Phototype Hires Steve Carter as Director of Information Technology

Cincinnati, OH—-Phototype, a leader in Packaging Lifecycle Management for some of the world’s most recognized brands, has hired Steve Carter as director of IT. A recognized thought leader in the areas of packaging workflow, Carter brings cohesive long-term strategy to Phototype’s supply chain management expertise.

“Phototype occupies a unique position in the market with its ability to marry traditional premedia operations with brand strategy and design, and Steve’s experience and skill set give us yet another edge,” says Phototype COO David Olberding. “We have respected Steve’s work for many years and have valued our relationship with him as an industry collaborator. To have him working on our team is very exciting for us.”

Carter comes to Phototype with nearly 30 years of experience in the packaging industry. In his most recent role as corporate director of enterprise solutions with a large prepress provider, he was responsible for developing and implementing online collaboration, asset management, review and approval tools and reporting and tracking tools.

An industry pacesetter in the areas of soft proofing, routing and collaboration systems and PDF in the packaging workflow, Carter serves as co-chair of the Ghent PDF Workgroup Packaging Subcommittee and sits on the board of the EskoArtworks Users Group International.

“Steve has a unique relationship with industry providers,” Olberding adds. “He is a trusted collaborator and partner in commercializing new emerging technologies. Phototype’s one-of-a-kind packaging campus and distinctive entry into the industry, coupled with Steve’s expertise, will enable us to be an incubator site for these compelling new technologies.”